In many cases, your Instagram profile may be the first point of contact whether someone discovers you through an Instagram hashtag or by clicking through from a paid post or share on Stories. Our mission is to bring you "Small business success... delivered daily.". Adobe features a monthly theme on its Instagram account designed specifically for creatives. But it includes how long the company has been in business, which can help to build customer trust. We also have captions here for those that love to cook and love to post their awesome meals or even if you grab something from a restaurant. Richard Branson. How to create a winner Instagram Bio A study from Missouri University of Science and Technology revealed that online visitors only need two-tenths of a second to get a first impression of a profile, website or social account and, need another 2.6 seconds for the viewer’s eyes to focus and reconfirm that first impression. Consider using your restaurant’s logo because it’ll display small on the app, so you want it to be memorable. Piada Italian Street Food. It also includes a fun slogan. Depending on data sources like audience and keyword research, you may know of abbreviations or name variations commonly used for your brand name. It shows people who you are and what you sell. This retail brand includes a link in its bio to allow customers to shop items featured on its Instagram account, along with specific instructions for how to shop. But not just any old bio will do. To improve your Instagram bio and drive traffic to your website or blog, add a link. You could also use it to promote your latest products and offers or inform people about what your business does. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio. Instead of using its Instagram bio to share information about its products, Free People focuses on describing its target audience. So the company instead chooses to promote its latest line within its Instagram bio. Instagram Bio Template to Follow. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page. good times.” along with some basic details about the business. That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. Sign up for the Small Business Trends newsletter today and receive TWO free exclusive eBooks that include over 200 sales and marketing tips. Everyone already knows that Starbucks sells coffee. With a brand-new video series on outdoor cooking and stunning, simple … The Vans company includes many different specialized brands. In her free time, she goes on food adventures and writes unrhymed poetry. So the account’s bio reflects that. In other words, it should factor into your overall Instagram business strategy. How to Write a Restaurant Bio on Twitter. With these Instagram bio ideas in hand, you’re ready to create a bio that showcases the best of your brand and compels visitors to like, follow, and even buy, all in 150 characters or less. eval(ez_write_tag([[580,400],'smallbiztrends_com-large-mobile-banner-2','ezslot_8',147,'0','0'])); Instead of a simple product description, this account bio features a link to shop featured products and some inspirational thoughts. Not Without Salt: @ashrod. Now let’s take a look at more than 220 Instagram bio ideas based on the above elements. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions – from buying tickets to booking tables. The popular toy brand features some basic company information in its Instagram bio, including how long it has been in business. Get social media resources and tips in your inbox weekly. Formatting such as line breaks and spacing make it easier to read and emphasize important information at a glance. These examples really give me some ideas about bio setting. The eyeglass company shares a basic overview of its offering in its Instagram bio. Contact options provide prospective customers with the info they need to connect with your business. You can also use the same space to tell them why they should care about your business and its offering. Stay safe. Instagram also allows you to specify which category your brand falls under – whether you run a restaurant or a media and entertainment company. Most relevant consumers already know of this luxury brand. Annie, you’re the best. The entrepreneur behind Wright Kitchen includes her personal philosophy on food in her Instagram bio, along with a special offer for shoppers. The popular magazine focuses on the feel of the photos it shares in its bio by calling attention to the adventurous aspect.eval(ez_write_tag([[336,280],'smallbiztrends_com-large-mobile-banner-1','ezslot_7',146,'0','0'])); Since this entrepreneur has so many projects, he simply states “I like making things” in his bio. Privacy Show More Posts from bio_soloorganico. The CEO of Shredz uses his Instagram bio to share a few personal details, as well as an inspirational quote for his followers. Stay productive. What Are the 5 Major Cybersecurity Mistakes I Can Avoid as a Small Business Owner? Do Not Sell My Personal Information, Be sure to choose images that are visually cohesive across all your profiles to help create a recognizable and authoritative brand identity. This is the section under your name, where you get to express yourself (or in this case, your brand personality). 1. For brands with a widely-recognized visual identity like National Geographic TV, even just the iconic yellow rectangle logo makes for a great profile photo. This online design tool creatively uses emoji to help explain how to use the product. One way of ensuring all your images for Instagram are consistent with brand standards, whether your profile logo or in-feed content, is to use a tool like. To add some interesting tidbits to your small business Instagram bio, check out this list of Instagram bio examples for inspiration. So, all in all, Instagram bio is the only place that you use to provide a message or details that you want to show publicly. But note that special characters and emojis may not translate well on a screen reader. A/B test your Instagram bio. Say a bit about yourself and you will quickly eat up your allowance. Some businesses also use this section to express their brand mission and what they stand for. Terms Jacqueline Zote is a professional content writer and editor. Add A Link To Your Instagram Bio. June 3rd, 2018 Marketing Restaurant Tech Social Media Written by Selena Slavenburg At well over 500 million active users and rolling out new features on the reg (business analytics, Instagram Stories, live video, and Start Order), Instagram’s audience eclipses that of Twitter, Snapchat, and Pinterest. So it’s crucial that people can easily read and process the information without too much trouble. “You #knead this pizza”: live and die by catchy, authoritative copy. | As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. Make the most of your Instagram business bio to express your brand personality. This entrepreneur and speaker uses his Instagram bio to share a few personal and professional details, including recent awards and recognition. The popular makeup and skincare brand uses its Instagram bio to share its philosophy on beauty, along with some fun emojis. Be sure to keep accessibility best practices in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers. An ideal Instagram bio should mainly serve the following purpose: Communicate effectively about what your business is about. Business Hashtags App Makes it Easy to Post Content. It could also help you showcase your uniqueness and entertain your audience. Alternatively, you could also use branded hashtags to promote a specific campaign or a new/upcoming release. Required fields are marked *, Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. This article guided me in such a way that now I can create my own bio. If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying. New York City, Moscow, and London, were … One way of ensuring all your images for Instagram are consistent with brand standards, whether your profile logo or in-feed content, is to use a tool like Sprout’s Asset Library, which can store approved images for all team members to use across social. This bakery keeps its Instagram bio straightforward but still creative with the tagline “coffee. Use an eye-catching profile picture. The popular airline includes a fun tagline as part of its Instagram bio, along with some information for those seeking information about customer service issues. The famous entrepreneur’s Instagram bio features some fun personal facts while still explaining what he does and including his business handle.eval(ez_write_tag([[300,250],'smallbiztrends_com-medrectangle-3','ezslot_4',149,'0','0'])); The popular restaurant chain shares some basic info about the company’s values, but also includes a hashtag to encourage customers to share their own photos. Airbnb Airbnb opens the door to interesting homes and experiences, even if it’s just for a … But it also includes a fun quote and some eye-catching emojis. Instagram limits the number of characters in the bio. Indicate how a potential or existing customer can get in touch with you. Recovering doughnut addict. Instagram bios have a description field which allows for a maximum 150 characters. Throw in a CTA and we’re cooking … It should be iconic or instantly recognizable. You helped us to understand different tactics of posting bio on instagram. • Bio. If you want to grow your Instagram following, you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on. Their Instagram feed is a hilarious collection of content, including screenshots of tweets alongside their very own Chipotle memes to keep their audience engaged and hungry. eval(ez_write_tag([[580,400],'smallbiztrends_com-large-leaderboard-2','ezslot_3',151,'0','0'])); The marketplace for short-term lodging rentals uses its Instagram bio to encourage customers to share their own photos and experiences. Tito’s Vodka uses its bio to include some basic product information. Her interests range from pop culture and mythology to content development and social activism. You only get one link in your Instagram bio that … The athletic apparel brand uses its bio to share a brief overview of the company. And it also promotes the company’s Snapchat account to encourage more people to follow on both platforms. Would YOU return to the restaurant in which the food tastes stale and undercooked? But it also promotes its accounts on other platforms, including Snapchat and even Spotify. Now that you know what goes into an IG bio, let’s take a look at tips on how to write the best Instagram bios for business: Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing an Instagram bio for business. Bio’s are maybe the most important thing about business because it the first thing you see. The retailer even has a link set up to feature those products specifically so that customers can find them easily. Download the Sprout Social app for IOS Devices in the Apple App store. Then he lists the Instagram handles for some of his current projects. Make the most of the email and call buttons to highlight your business contact info without taking up precious space in your bio. Read on or jump to the next section for tips on how to perfect your Instagram bio’s copy. As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. While you can always add a URL to your homepage, you can also update this link more frequently by posting new products, new content, new projects and more. Bio Restaurant. Join 70,000+ professionals and become a better social media marketer. A smaller business, Brick Lane Bikes also offers some extra information about its brand in its Instagram bio, mentioning that it was the first fixed-gear bike store in the U.K. This shows up right under your business name if you choose to enable it, so it helps free up space in your bio for other important details. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. It’s awesome seeing the top companies in the world Instagram bios. food. First of all, why does your Instagram business profile bio matter so much? Funny, Self-Descriptive Instagram Bios A very caffeine-dependent life form. However, Instagram users use this space to tell about their mood, age and putting any stylish status. Instagram gives you a maximum of 150 characters to summarize your company and its activities. On the other hand, your name is your real or full brand name. Thank you for sharing the post and profile examples, One can study and promote our own businesses by this strategies. The restaurant windows are boarded up, a chain barricades the front door, and the restaurant's website is down. Desigual keeps its bio fairly simple. Here’s an example of a restaurant that isn’t a huge national chain (it has … So the company’s Instagram bio includes all of those other Instagram handles to encourage customers to follow those as well. Beth Macri ’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. See how OnePlus uses the hashtag #OnePlus8T to promote the launch event. Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. See how thredUP skillfully uses lists in its bio, using emojis as a kind of bullet point. General Electric uses its Instagram account to share its latest innovations. Ready to create an impactful Instagram bio? One of the first things you should do upon signing up for Instagram for your business is create a bio. Flowers for Dreams uses its Instagram bio to share information about its charitable initiatives so that customers can feel good about their purchases. creating the perfect Instagram business profile, download the 2020 Sprout Social Index: Above & Beyond. See how Madewell added a link to their Instagram account for menswear. But regardless of which photo you choose to use, it should look great and be relevant to your business. Follow the lead of Pinkberry … The famous entrepreneur’s Instagram bio features some fun personal facts while … And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it. Inspiring. I absolutely love Reynold’s Kitchen for keeping their bio relevant to what’s new for them (recent articles). You could also test different formatting to see how they impact your overall profile engagement. FedEx uses a combination of its business motto, emoji and hashtags to encourage follower engagement in its bio. Your bio sets the stage for your brand presence on the platform. © Copyright 2003 - 2021, Small Business Trends LLC. The Quotations Page is a good place to start. To discover more insights that will help you take your social strategy to the next level, download the 2020 Sprout Social Index: Above & Beyond. Your bio is an essential good first impression while clarifying why they should follow you. You don't want to shorten words into text speak to fit more information in. To craft an Instagram bio is really hard and I was very confused that exactly how to make it for my shop so that I can have more followers. Chobani’s Instagram bio features a hashtag that customers can use to get their own photos featured. The founder of Elite Daily fits quite a bit into a short bio, outlining his current work, past work, tagline and more. The company behind Reynold’s Wrap uses its Instagram bio to share a special offer that encourages followers to visit the company’s website. It keeps people coming back looking for an update AND it lets people who land on the profile know that the company is ACTIVE on their social media profiles. If you do promote sales and recent products, be sure your team is ready to regularly refresh your bio and ensure this info is up to date. Keep in mind that these characters and line breaks will factor into your total character count. So it uses its bio to promote that theme. It’s the perfect place to exhibit your brand identity and show off your creative side. Some businesses may also add relevant emojis if that kind of approach fits the brand personality. This creative account includes a brief mission statement and then promotes its latest video within its Instagram bio. For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. | Writing your Instagram bio for business is one key part of creating the perfect Instagram business profile. We are bringing you over 50 best food captions for Instagram pictures that you can use for your next post. Bethenny Frankel is another entrepreneur with a lot going on. Their userbase is just growing. Author Tim Ferriss shares just a basic title in his Instagram bio. You could also use line breaks to style your info in a list format. Thanks for this help. Disclosure Policy Check out the following Instagram business profile example from Black Elephant Coffee. "Small Business Trends" is a registered trademark. This ice cream company’s bio includes really specific information about its product, including the amount of calories and the inclusion of natural ingredients. This is the only section of Instagram that allows you to add a clickable link, so make sure you use this space wisely. You have 150 characters to tell people what the profile is about, what your brand offers and why they should follow you. Showcase your brand’s overall personality. So aside from a simple coffee emoji, the company sticks to an inspirational message for its Instagram bio. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives. This entrepreneur uses his Instagram bio to list some of his accomplishments, like the big names he’s invested in. Then he uses the rest of the space to promote and give details about his latest book. This is where you choose your words wisely to sum up the details of your company. Orgánico Certificado. Sometimes it can be hard to know if your Instagram bio is serving your social media marketing goals. Interact with Followers and Reward Them. Knowing exactly what you want out of your bio will help you narrow down on what to say. Help you showcase your uniqueness and entertain your audience to stunning tagged user-generated content variations used... Cleverly following emoji guide to make awesome emoji bio existing customer can get in with... 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